I’m Sofia Carpentier, a creative consultant working across brand experience, retail and events.

Raised across several countries, cultures and languages, I developed a global perspective and a deep affinity for multicultural creative environments. Trained in applied arts at École Duperré in Paris and the Royal Academy of Fine Arts in Antwerp, my approach is guided by meaning, coherence and function.

I began my career in retail, specialising in visual merchandising and in-store experience, working closely with creative and commercial teams. This hybrid vision - creative and strategic - naturally led me toward brand experience - shaping the full journey, from how a brand looks and feels to how it’s remembered.

With over 15 years of experience working with brands such as H&M and & Other Stories, I now partner with brands and agencies across the full spectrum - from strategy and conception through to execution - to design experiences that are true to who they are.